Digital Marketing
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Search engine optimization (SEO) Overview
Ahhh yes – SEO. If you’ve done any research on digital marketing tactics, you’ve probably come across this term a few times.
SEO is the process of optimizing your online presence to help you rank better, and more often on Google and other search engines. This process is done by updating your website to meet best practices while also building and organizing helpful content that ranks on search engines and drives new users to your website.
SEO should be on every marketing plan as it is a long term strategy that could yield incredible results.
What does Our SEO Process Look Like?
Search engine optimization (SEO) is a process that is different depending on who you ask. Our process focuses on a simple question – “How can we be helpful and useful to your users?” This means that website is easy and helpful, you have content that people want, and you have multiple areas for users to convert. (Place a call or fill out a form.)
Here’s a SUPER high level overview of our process:
Website Audit
Like a house, your online presence is built on a foundation. This foundation is your website! If your website is out of date or improperly built, you’re missing out on valuable traffic.
Online presence Audit
There are many places a prospect may find you. We will identify where you currently stand, and provide a list of opportunities of where you should be.
Competitor Audit
Understanding what your competitors are doing may be crucial for a solid SEO strategy. Knowing what keywords they focus on, what websites they link to, and how their websites are structured may shed light on potential opportunities.
On-Page SEO
Based on our audits and research, we will optimize webpage content as well as build new content that will help improve your website rankings. We will also focus on technical aspects, such as website structure and site speed to make sure your user experience is top notch.
Off-Page SEO
Gain a competitive edge by being more authoritative with off page efforts. This includes link building, GBP management (Google Business Profile), social media management, and more.
Tracking Results
SEO is a lengthy process! We generally begin to see significant improvements after 5-6 months of consistent efforts. Patience and expectations are important here, but we will be transparent every step of the way with our efforts.